A Business Plan
The Orange Cup will provide for the Doane College Community a comfortable atmosphere while serve quality coffee at a reasonably priced with extraordinary service. An ample variety of coffee products including, gourmet coffees, latte, cappuccino, espresso, and iced coffee, will be offered at The Orange Cup. In addition, The Orange Cup will recommend juice, pop, and bottled water, hot cocoa, hot cider, and tea.
The marking plan for The Orange Cup is to attract students and staff to the coffeehouse to continue in a relaxed atmosphere, or for those customers with excited schedules, the expediency of our products.
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