Tuesday, February 20, 2007

Media

Commercial publicity media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, web popups, skywriting, bus stop benches, magazines, newspapers, town criers, sides of buses, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, stickers on apples in supermarkets, the opening section of streaming audio and video, posters, chicken niblets, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to distribute their message through a medium is advertising.

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